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Walking in Nature Helps Memory
Performance on short-term memory tests is improved by walking in nature or looking at pictures of nature Berman, Jonides & Kaplan (2008) For those interested, research Attention Restoration Theory...
View ArticleFirst-time Scents Are Memorable
We know that smells can evoke memories – think Proust’s madeleine – but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge...
View ArticleDesigning Web Sites for Ageing Cavemen
As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.It is all about short-term memory and web usability. The central thesis is that the brain is not optimised for...
View ArticleFancy Fonts Boost Recall
If you want someone to remember your information, should you use a simple, easy to read font or one that is more complicated and difficult to read? Most people would guess that simplicity is best;...
View ArticleVivid Print Ads Change Your Memory
Remember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn’t really have it at all, and the memory was created by a magazine ad. Impossible, you say? Actually, new research shows that...
View ArticleWhen Big Data Meets Consumer Behaviour: Social Media and Our Memories (video)
There is a lot of talk about big data and the social media data that we leave behind us online. In this talk of tools and processes, examples and opportunities, it can be easy to forget what we are...
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